Traffic is coming but conversion sits under 1% and you cannot see why.
CRO scorecard + playbook
Find out exactly why visitors leave without buying — in 45 minutes, with a score out of 100.
The same audit framework we run on client stores, packaged: a weighted 100-point scorecard across homepage, product page, cart, checkout, speed, and trust — with the fix for every failed check.
- One-time payment, no subscription
- Built by a working Shopify team
- Free updates included
Sound familiar?
Why stores stay stuck
CRO consultants charge $150–300/hr to run a checklist they will not show you.
Generic advice ("add reviews!") never tells you what to fix first on YOUR store.
A look inside
Real checks from the actual scorecard
100 weighted yes/no checks. Here are the first five, verbatim.
| # | Lane | Check | Weight | Y/N |
|---|---|---|---|---|
| 1 | Homepage | Can a first-time visitor tell what you sell and who it’s for from the first screen, without scrolling? | 5 | |
| 2 | Homepage | On a 390px-wide phone, is one clear call-to-action button visible without scrolling? | 4 | |
| 3 | Homepage | Does your hero image show your actual product rather than an abstract lifestyle stock photo? | 3 | |
| 4 | Homepage | Is there exactly one primary button above the fold? | 3 | |
| 5 | Homepage | Does your announcement bar state a concrete offer instead of a slogan? | 2 |
Every "No" comes with its fix, an effort rating, and an impact rating — the summary tab totals your score out of 100 by lane.
What you get
Inside Shopify Conversion Audit Kit
- 100-point weighted scorecard (spreadsheet — works in Google Sheets or Excel)
- Six audit lanes: homepage, product page, cart, checkout, speed, trust
- The fix for every failed check, ranked by expected impact vs effort
- Benchmark table: what good looks like by store size and niche
- A 30-day fix roadmap template — one improvement a day
- Video walkthrough of a live audit so you see the method in action
How it works
Three steps, no rabbit holes
Score your store
Work through the checklist — about 45 minutes.
Read your gaps
The sheet ranks your failed checks by impact automatically.
Fix in order
Follow the roadmap. Highest-impact fixes first.
Questions
Answered before you ask
I am not technical — can I do this?
Yes. Every check is a yes/no question with a screenshot example. No code required to score; many fixes are theme-editor settings.
How is this different from a free checklist?
Free checklists are unweighted lists. This kit scores and ranks so you know what to fix first, and pairs every check with its fix.
What if I want you to just do it?
That is our AI Store Audit ($199) — we run this on your store, record the findings, and hand you the plan. Kit buyers get it credited.
Want us to run it for you?
Our AI Store Audit ($199) runs this exact framework on your store — we score it, record a walkthrough of the findings, and hand you the ranked plan. Or let Studio fix the list for you month by month.
Find out exactly why visitors leave without buying — in 45 minutes, with a score out of 100.
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